About us

Origin

 
1936

FOUNDATION

Foundation of the company Lanière SA, that originally produces leather braces for watches.

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1976

PRICE CUBES

During this year the famous price cubes "pricing system" were invented by Attilio Brentini, owner of the company.

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1976

THE TURNING POINT

Mass investment in plastic injection machines in order to respond to the increasing demand.

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1977

NEW CORPORATE NAME

Lanière SA becomes LANSA SA.

 
1977

KEY RINGS

It is in 1977 that the company invented and marketed the legendary Key-Safe, advertising key ring that was sold for 74 million copies.

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1978

THE LAW OF THE STRONGEST

In 1978 the price display becomes obligatory in Switzerland. LANSA SA imposes itself quickly as incontested actor and leader on this market.

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2012

PAC TEAM GROUP

Purchase of LANSA SA from de Pac Team Group in July 2012. Pac Team Group is one of the world leaders in the enhancement of luxury goods in window displays, shop-in-shops and packaging. This has enabled Lansa, already well known in Europe, the UK and the United States, to have a base in Asia and to provide outstanding service, anticipating and satisfying clients’ needs.

 
2016

AUTOMATED PRODUCTION

40 years after the purchase of the first injection machines LANSA SA invests in technology of last generation allowing to increase the production capacity by 10 times and have a numerical quality control.

 
2017

STORE E-COMMERCE

Launch of the new e-commerce www.lancapricingsystem.com.